This tool lets you take a few photos of your face, and automatically import it into the game. To do so, you can use the GameFaceHD feature of the NBA Live Companion app. One of the first things you do when firing up the game is create your virtual pro. While NBA Live 16 certainly continues the series' upward trend, there are still some ways to go. But, given that they have been able to turn things around before - with NHL and FIFA franchises previously lagging behind competition - there was always hope that Live could do so as well.
The '14 and '15 versions were met with a mixed reception from fans and critics however, and given that the competing NBA2K franchise has established a strong dominance on the market, EA Sports found itself behind the curve for the first time in a while.